Social Media networks such as Facebook and Twitter have revolutionised the way everyday people connect with hundreds, thousands and even millions of other users beyond their normal boundaries, keeping them informed of events and making their unified voices heard virtually within seconds of sending a mobile tweet or posting a comment to a wall. In 2011, thanks to this instantaneous and simple method of communication Sack Vile Kyle was able to bring together and empower hundreds of people across the globe all outraged by the behaviour of one man, Kyle Sandilands. Facebook and Twitter allowed these people to express their concerns and appeal to sponsors of Kyle’s network bosses at Southern Cross Austereo to disassociate themselves by withdrawing their brand names from any advertising campaign hosted by this unsavoury character. The people were heard and the campaign gathered strength and momentum, and in 2012 the campaign continued with even greater vigour.
Kyle Sandliands returned to air on Monday the 16th January and since his return the number of people calling on Austereo to Sack Vile Kyle, and the number of companies removing their advertising revenue from his show has exploded. To date there are now over 500 people contacting both Austereo and advertisers on a daily basis, reminding them of the 106 companies that have said NO to Kyle's vulgar language and disturbing behaviour. Theirs has been a smart move, redeeming themselves to their customers and minimising damage (to their reputation) that such a bad association can bring to a company’s good name. Are you willing to risk your reputation and loss of customers by riding on the train wreck that is Kyle Sandilands?
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